Web Portal and Mashup Technology

While customers and suppliers need to conduct business quickly and efficiently in today's fast paced marketplace, many small to mid-sized businesses still rely on cumbersome, paper-based methods for their communication. Although electronic solutions have been available, many require a time and cost investment that smaller companies simply cannot afford.

Web portals and mashups are both content aggregation technologies that allow business partners, employees, suppliers and customers to choose their user experience, with personalized applications based on role, context, actions, location, preferences and team collaboration needs.

The portal model has been around longer and has had greater investment and product research. Portal technology is therefore increasing in maturity and stability, although, the standardization of mashup technology may make it more popular than portal technology going forward. New versions of portal products are expected to add mashup support while still supporting legacy portlet applications. In contrast, mashup technologies are not expected to provide support for portal standards.

The use of mashup technologies is expanding in the business environment. Business mashups are useful for integrating business and data services. Business mashup technologies provide the ability to develop new integrated services quickly, to combine internal services with external or personalized information, and to make these services tangible to the business user through their user-friendly Web browser interfaces.

Business mashups differ from consumer mashups in the level of integration with business computing environments, the security and access control features, the governance, and the sophistication of the programming tools (mashup editors) used. Another difference between business mashups and consumer mashups is the growing trend of using business bashups in commercial software applications as a service offering.

Data Technology's web portal and mashup technology meets the needs of small to mid sized businesses by providing a simple, cost-effective way for such companies to exchange documents electronically with their trading partners and offers the flexibility and scalability to grow as the business grows without the need to invest in new technologies and the associated maintainenace costs of the supporting hardware and software systems. 

Data Technolgy will help our customers to develop web portals and mashups with software that provides a composite application and business mashup framework with the advanced tooling needed to build flexible, SOA-based solutions, as well as the unmatched scalability required by any size of organization.